NORTH BUY NORTHWEST COLLECTIBLES
My love for vintage beer signs started as a teenager growing up in the Bay Area—specifically with Lucky Lager. That red cross logo and classic branding stuck with me, and what began as a teenage fascination slowly turned into a lifelong passion.
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In 1998, I moved to the Pacific Northwest and found something special: the same Lucky Lager culture was alive and well here. Even better, the local brewery had produced unique signage just for this region. My collection didn’t just grow—it doubled.
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Since then, I’ve chased neon glow and rusted tin across the Northwest. I’ve driven from Medford to Seattle, the Oregon coast to Spokane, in search of signs, stories, and the next great find. Over time, I’ve earned a reputation among collectors as a trusted source—someone who knows the history and can help others build or sell with confidence.
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This site is my next step: a place to share that experience, help others find their own treasures, and keep the spirit of vintage beer culture alive.
Patrick's Story
As Featured On...
Crafted mentions, poured with pride.
‘The king of West Coast beers,’ Lucky Lager an iconic part of Vancouver’s history Vancouver historians, collectors pour tasty backstory at Kiggins Theatre. by Scott Hewitt.
Lucky Lager a 90 Year History video by Jake Urbanstone documenting his travels to Vancouver, Washington from Canada and recording the presentation Tyler Castle & Patrick Franco gave at the Kiggins Theatre on February 22, 2024.
Acknowledgement to Pat Franco for the other "cab light" image, and the "Salem on Ice" neon sign featured on the Brewery Gems website in 2004.
The goal of this exhibit is to produce an educational and engaging exploration of Clark County’s brewing and distilling story from yesterday, today, and tomorrow. This exhibit includes pieces from Tyler Castle & Patrick Franco's personal collections.
Ad created in collaboration for the BCCA's 46th Annual CANvention held in Portland, Oregon on September 1, 2016. Page 13 of Northwest Brewing News August Issue (Vol.15, No.4).
Explore our collection of rare displays from the Golden Age of Motion Advertising designed and created by Paul Stanley.
Historians Tyler Castle and Pat Franco presenting, “History a-Brewin’: Lucky Lager Untapped.” The program celebrated the 90-year history of the Lucky Lager Brewing Company through an exploration of past marketing campaigns, memorabilia, and other pieces of the company’s past.
Patrick Franco gave insights and his best knowledge on Lucky Lager for Beer Can History's "The ABC's of Cans (E to J)" feature.
We are a nationwide organization of more than 1,500 collectors of beer stuff – commonly known as “breweriana".
Founded in 1972, we are a group dedicated to the history, preservation, and enjoyment of brewery advertising from the 1800’s through the present day.